Цитата из ABPM CBOK®.

Four generic positions are essential to a BPM program:

1. the BPM change agent executive who sells the vision, drives the program and obtains sponsorship;
2. the business architect or guru with a big picture view of process transformation;
3. the process architect who understands the interrelationship between many processes and helps build new processes;
4. the process analyst (or business analyst) who helps with the as‐is, the to‐be, and develops a single process at a time.

Many people believe that business analysts who already identify requirements—say for ERP or CRM—can move into the BPM process analyst job fairly seamlessly. Однако большинство бизнес-аналитиков не могут так просто занять эту позицию:  у одних нет технических способностей, другие не проявляют к этому никакого интереса.